ziponover

Today we were concentrating on our business news section. It was very painful and has been a long week of laying out the system and all the options that would make it great. Today we wanted to be done with it and we got close, we are left with allowing embedded media such as YouTube, DocStoc, PhotoBucket and other cool things. Though we have a system for the business members' pages, we do not want to duplicate any processes for embedding or extra tasks for the member. So we may get some sleep and put the team to work on Saturday to stay on track, I am sure I will be the first one to whine. Well that is our latest for today.

www.ziponover.com/ziponover

After using a few other blogs and not quite as comfortable with their interface and look, I say I do enjoy LiveJournal! Our solution is to use LiveJournal as our Latest and our Website Latest will become our Blog. The other blogs will be used to summarize our Blog and providing direction to it if the visitor finds the article of interest.  We do a bunch of rambling and we will move it here making this our most active place for written content. We do own the Right 2 Say and the Write 2 Say, as a business it is best sometimes to hold the tongue and listen. Maybe one day we will bring them out of mothballs but for now we will ramble here!

Our old latest  www.ziponover.com/zoonews/AA/FL1223 

After typing what seems to be a million presses on the keyboard, we seem to get very little response. SO, tomorrow come back here and we will explain what we are going to do before we lose our finger prints. We put great effort every day to see what actually generates interest and has potential in a few weeks when we go looking for someone to join ZipOnOver. What are we doing anyway? Well we do a whole bunch of rambling on our Latest section of the news, so go to this link and read as we pull our hair out to make something great for your business.

http://www.ziponover.com/zoonews/AA/FL1223


Back to getting things ready before the 34 days is gone!

www.ziponover.com

When covering in our previous post we included important things in creating desire, we are not trying to be misleading, just worth and desire are linked close together. With worth, it is important to understand branding is very important and with desire, creating worth is important.

To create desire you must have a product or service that will satisfy most of the purposes for them to be purchased. Take a bathroom remodeling, a general contractor can bring in all the resources needed to make the job happen, it is much easier than finding and coordinating a carpenter, a plumber, an electrician etc.... When a person buys an item they do the same thing, they assign importance to features, functions and gain, is it going to solve something with this one purchase.  I suggest watching this video Ely Dahan (50 min):


Lets take two products, an expensive exotic car and the other a quarter pound burger, each one have the equal potential of a billion dollar market but each have a different perceived gain and potential customer base. Everyone can afford a hamburger but few can afford a million dollar car. These extremes demonstrate the importance of the next link of focusing on your potential client base and is important in defining your strategy to create desire.

Creating desire is creating the NOW effect. Watch infomercials, their purpose is the full process of marketing with a strong focus on DESIRE! In 30 minutes they must Brand, create worth, create immediate desire, focus at you their target, direction to their Physical Store, (800 number or website) . Do you see it? Desire is linking you the (focus) potential customer to the (worth) value of the product. An example of NOW is "if you buy in this 30 minutes to get the special deal (or the next 30 minute infomercial, over the next 6 months)" or "lose the weight by summer" or "what are you waiting on, become rich NOW" etc...

I do want to say something, Infomercials are great marketing teachers but they do fail the the most important link, the 3Rs which we will get to in a later post. Infomercials focus on NOW, not referring or returning. Going back to the car and the burger, without the 3Rs each becomes a million dollar potential market versus a billion dollar market, if a person does not like the burger they will not return for another. So desire is a short term immediate strategy that must not be allowed to sacrifice the long term gains of Refer and Return.

How do you create desire? Ask yourself: What does my product or service offer that the potential customer would experience immediate gains? Are you providing something today that they are not getting elsewhere? Does your product or service answer their needs and are you making it clear what they are missing out on? Are you the solution?

www.ziponover.com/ziponover

In part two of our marketing guide we cover the Worth of a product or service. Putting worth to a product can take great amount of time, effort and money.

Do not believe FREE is the lowest worth of a product because it is not! Free is usually a desperate attempt at something and is never DIRECTLY beneficial to the cause. Far below FREE is TRASH which is something you can not give away and may even have to pay someone to haul it away.

At the top of the scale is PRICE MISTAKE.  Do not get the wrong idea, you still need to have part one covered and that is Branding and features and pereived gain. So how do you get a price mistake? Lets take last year's 550SL and a dealer has 300 of them on his lot and needs to clear it for next year's model, so he advertises a one day sale at 1/2 price, bet you they would all be sold that day! WHY? Some would buy for themselves, some would buy to resell, some would buy in bulk, they would all be sold. That is definitely an exaggerated example (but realistic results) as believe these are mostly a per customer placed order item.

Worth is measured in the features and perceived gains of the product or service. If you remember the days of the hand crank for rolling up windows, the electric window is a definite required feature as if you remember the hand crank to start a car is definitely not. Perceived gain can be a diamond size that speaks much love or just the ability to display mine is bigger than yours.

Brand it, provide what current customers are looking for. Price tag does not dictate worth of a product but can matter whether it sells, too low it is probably trash (something is not right), too high it will come down in price someday and maybe then (not today).

www.ziponover.com/ziponover - What is our service?

Update: we had used to instead of too, we apologize for not better proof reading.

Are we having fun yet? one of the most important things of starting a small business is a joy for what you do, keeping that joy and keeping creativity. The biggest mistake is thinking the joy is the reason and reward of the business. A dear friend does artwork on glass and I always preached to her put your signature on it big, you can give the glass and art away for free but people pay for the signature. Even friends are willing to pay with a signature and sometimes dearly. 

Price list:
artwork - Price to create art
artwork signed + 10 dollars
artwork signed by reputable artist + 100 dollars
artwork signed by famous artist + 1,000 dollars
artwork signed by famous creative artist + 10,000 dollars
artwork signed by ceased famous artist + 100,000 dollars
artwork signed by ceased famous creative artist + 1,000,000 dollars

You do not need to kill yourself to make your business a success but you do need to understand how to put value to your service, BRANDING!

Love and hugs, back to work!

Oh dah  www.ziponover.com

We always have to stay business focused and it is very stressful. Maybe we can make business more fun and spend less time trying to out do everyone. Anyway, ZipOnOver is counting down on twitter till it gets to zero and goes national. We are testing out our system in Jacksonville Florida and feel in six weeks we will be ready for ya all. What we doing? Well we are going to find a place for businesses to use the Internet for their local business advertising and a means to mediate their information. Check us out, if you do not think it is good enough, tell us because it is a service not a product, and that means we will adapt constantly till you have nothing bad to say about us!

www.ziponover.com